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AMIT PATEL: OUR SETU TO MODERN DAY TECHNOLOGY

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“If you have a goal, be relentless in your pursuit.” – Keith J Davis

Our everyday encounter with technology is as basic as blinking our eyes. We do not realize the extent to which it has captured our lives. In today’s time it is impossible to imagine a life without technology, from household appliances to communication devices; it caters to all our needs.

In this era where technology is the Key, Amit Patel (MD&CSO) at Setu Net Pvt Ltd has revolutionized the concept of safety via technology in the Indian market.

The Founder

A postgraduate in Business Information System (BIS) from RMIT University, Melbourne, Australia; Patel was greatly influenced by the importance laid on safety and health measures by the Australian government .This influence later grew into inspiration which marked the beginning of his entrepreneurial journey in 1996 when in Gujarat he educated leading corporate executives about the web technologies.

An enthusiastic golfer, he often spends his free time on a Golf Course along with his son who shares the same passion. His love for entrepreneurship helps him to encourage and guide young enthusiasts at various levels.

Amit Patel

MySetu: The bridge to safety IT solutions.

“We are in the business of saving life”, this is how Patel likes to introduce his venture. Founded in 2005 with a simple motto to work for the betterment of people, planet and profit; MySetu redefined the concept of technology in the domain of Environment, Health, Safety &Sustainability (EHS&S) in the Indian market.

Patel’s brain child, MySetu, in true terms acts as a bridge .The IT solutions provided by the company bridges the gap between the company and various institutions. With a customer centric approach and complete focus on quality of product and services, it develops a suite of web-based applications that provide all key functionalities that are essential to build a world-class Environment Health Safety & Sustainability (EHS&S). Setu’s core focus has been saving and improving life of workers in plant/factory.

The Initial Struggle

 A firm believer in creating one’s own opportunity, it wasn’t easy for Patel in the initial stages of his start up. He received strong skepticism from family and friends who failed to see his visionary spectrum behind starting an enterprise when the campus job offers were pouring in. His maiden venture in the field of safety software was even criticized by the people in the industry. Entering a niche market and convincing Indian corporate to adopt IT solutions for EHS was not an easy task to accomplish. But his strong determination and ability to swim against the current enabled him to convince his first client and develop a world class product with them.

The biggest challenge for him was to educate people about IT and its need in one’s life. After a successful stint with the first client, Patel had to patiently wait for a long time for Indian corporate to endorse the practices he followed. His passion towards making a difference did not demoralize him during the lull period rather he utilized the gap and acted as an evangelist to educate people about the domain and its importance by spreading his path breaking vision and ideas.

Patel’s unrelenting appetite to create business opportunity even against the tide couldn’t keep him away from his dream for a long time and soon the orders started to trickle. With high component of uncertainty in the product demand, initially he managed a team through innovations in his resource management and sustaining and being profitable was the key focus.

Creating a Brand Value

 A bootstrapped start up, MySetu has always been innovative in all forms and naming the product “MySetu” (my bridge) Suites and Systems was one such idea. Bound by a common belief and vision the company has always delivered high quality products and has established a brand name for itself. Its unique logo along with unparallel services and support has added to high brand perception in the market.  Aggressive use of technology supplements as a tool to innovative business ideas which are focused to make a difference and save on carbon footprints and contribute towards eco friendly environment. The concept of Web conferencing is among the various initiatives undertaken by the company. At Setu, Patel is involved at strategic level in the activities ranging from product development to marketing and sales and is always trying out new ideas and constantly updating the business model.

ArrangedCycles for everybody at IIT conference to commute- doing our bit forenvironment

Current scenario

Today, MySetu handles the complete HUL account as well as accounts of most of the biggest companies in India. It has also formed a partner network for expansion into new geographies, including, Asia Pacific and the US. The founder, Mr. Patel has started various mentoring program and is professionally mentoring Advance TPM Solution Private Limited (ATSPL), a company in manufacturing excellence domain, to bootstrap to grow rapidly.

Technicaldiscussion with team in a casual free environment

Note to Budding entrepreneurs

“We Entrepreneurs are a strange lot and work with more guts than money. Where no one dares to, we venture out in the open and work towards creating a difference. We have path breaking visions and ideas but very few people who can understand us or our visions” says Amit Patel

Creating an opportunity when there is none has been Patel’s dictum all throughout and he never considered quitting as an option. Being in business was his conscious choice and he worked towards achieving his aim no matter how difficult it was at the initial level.

He says,” If you believe you have enough skills/knowledge/expertise to address the problem better than others in the market, START right away. If you are clear in what you want to do and want to garner experience before starting-up, find the RIGHT job as that is the key to get the needed experience”

As there is never a fixed formula for becoming an Entrepreneur, if one has a risk appetite to go against the tide and a very strong will to survive against all and any odds at some point of time he will surely embark on a successful journey towards entrepreneurship .

Inaugurating Conference with Mr. Umesh Bellur, Advisor Technology and Professorat IIT-B

To know more about the company visit http://mysetu.com/ .

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